Qemalori

Qemalori started with a simple feeling most women know well: opening a full wardrobe and still having nothing that feels right. Too many pieces were either beautiful but uncomfortable, or comfortable but plain. We wanted clothes that do both, pieces you reach for on a slow Sunday and still feel put together in on a Monday morning.

Our founder, Emma Hayford, spent years buying and trading clothing before deciding to build something of her own. She grew up with an Italian appreciation for good fabric, simple cuts and dressing well without making a fuss about it. That way of thinking shapes everything we choose for Qemalori.

In November 2024 the idea became official. Qemalori is run by TAMYNATH LTD, a company registered in England and Wales, and from a small base in Smethwick in the West Midlands we began putting together a collection we would genuinely wear ourselves.

What We Believe In

We believe women should not have to choose between comfort and style. Every piece in our collection is picked with real days in mind: school runs, office hours, dinners out and quiet evenings at home. Soft knits, easy layers and timeless shapes that work with what you already own are at the heart of what we do.

We keep our collection focused on purpose. Rather than chasing every trend, we look for pieces that feel good, wash well and still look lovely after a season of wear. If we would not wear it ourselves, it does not make it into the shop.

A Small Team That Cares

We are not a huge fashion house, and we are happy that way. Being small means we read every message, check the details and take real care with every order that leaves us. When you get in touch, you speak to people who know the products and want you to love what you bought.
Thank you for choosing Qemalori. We are so glad you are here, and we hope our pieces become the ones you reach for again and again.

Company Information

Qemalori is a trading name of TAMYNATH LTD.

Registered in England and Wales, company number 16066719.

Registered office: 35 Sydney Road, Smethwick, West Midlands, England, B67 5QG.

Director: Emma Hayford.